Digital Transformation And Its Effect On A Business Essay

Digital transformation reshapes each side of a business. As digital technology continues to evolve, i feel that booming digital transformation would force careful collaboration, thoughtful coming up with, and therefore the inclusion of each department. During recent years, we’ve seen shifts in however ancient leadership roles operate, as silos break down and therefore the scopes of varied roles widen and alter. Digital transformation has morphed from a trend to a central element of recent business strategy. Here square measure the highest ten trends I expect to ascertain in 2017: 1. ability is a lot of very important to success than ever: amendment goes to happen whether or not you pursue it or not—you solely ought to consider however the role of cloud computing in 2016 has evolved to know. trendy enterprises succeed once they adapt to trade and marketplace shifts and incorporate new technology into company culture and regular operations. However, digital transformation isn’t solely concerning technology, it’s concerning transferral along the ability of technology with a culture that embraces the amendment that it will lead for the organization. 2. Growing importance of the user expertise: The client experience (including employees) is that the final goal of any digital transformation. Customers square measure a lot of cautious than ever; they’ll retreat from brands that don’t align with their values and desires. A top-notch user expertise may be a fantastic thanks toShow MoreRelatedDigital Transformation Research Paper729 Words   |  3 PagesChanging Role of HR in Digital Transformation IoT and advanced technologies are expected to replace all the conventional tools and systems at the workplaces with their digitized versions by 2022 in all the top ten economies of the world. Now, the question arises, do the traditional businesses are ready to adopt digital transformation? 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In What Ways Did Sport Reflect Amercian Society in the 19th Century Free Essays

string(46) " was still a divisive factor amongst players\." In what ways did sport reflect American society? This essay will concentrate on looking at the ethnic and class divide within the sports subculture of American society, and how it reflects American Society as a whole. When examining any society there is a always a broad area to cover, while looking at America’s society I will be looking at the arguments that it is the ‘land of the free’ a ‘new nation’ which immigrants flocked to start a new life in a country of much ‘opportunity’. I will be using the sport in the 19th century to examine just how much America was a land of opportunity and of the free, and whether it differed from the attitudes in countries from around the rest of the world. We will write a custom essay sample on In What Ways Did Sport Reflect Amercian Society in the 19th Century or any similar topic only for you Order Now When looking at sport in American society in the 19th century, first we must look at the origins of the sport and games that were played, to see how they were seen within a new growing society. Before the birth of the American colonies, it has been argued that sport in America was a cultural practice for the most part associated with Native American ceremonies and religion, colonisation brought the idea of sport and games for leisure. The English brought with them recreational ideologies, it was not just the particular games and sports but the attitudes and practices in which leisure activities were rooted. The Native Americans had many sports/games similar to that of Europeans before colonisation but they had independent cultural contexts that gave them different meanings. Often the activities accompanied fertility ceremonies, burial rites, healing practices, and attempts to control the weather. It was reported in the American Anthropologist (1890) by James Mooney that Cherokees who played stickball (Also known as Lacrosse) must not engage in intercourse for a month before a game. Also, prior to games they would build fires and dance to the sound of drums, rattles and sacred chants. Players were prepared before games with prayer’s, pipe smoking, body painting and many other rituals designed more to enhance spirituality rather than to ensure them victory. Participation in these games was not voluntary as the reasons they were played were for crucial tribal concerns. Indeed, the English who came and colonised America also played games for similar cultural reasons, though these reasons were not as crucial of a concern for the whole nation, but for smaller areas of society. In general, the British played for leisure, in Europe this formed the counterpoint to the necessity of daily labour, and the ideal of playing sport for leisure is still very strong today all over the world. The English leisure ethic more so than its work ethic became idealised by Virginian plantation owners. They acted like English gentlemen, followed English press, fashion and played English sports such as Cricket, they did this in search of a class distinction. It was mainly for this reason that sporting displays became a big preoccupation among the Virginian gentry; they were some of the few that had the time and money to occupy themselves with such tasks. Due to this, leisure became a very class restricting custom, and the English educated gentry endeavoured to keep it this way. One such example of the class distinctions at this time within American society is that of James Bullocke who was a tailor, he defeated Mathew Slader a ‘gentleman’ in a 1674 horse race on which each man had placed a bet of two thousand pounds of tobacco. However, after this victory the county court told the men that it was â€Å"contrary to law for a labourer to make a race being a sport for Gentlemen†, and fined him one hundred pounds of tobacco. The court also confined Slader (the gentleman) to the stocks for an hour for his loss to a working man. A leading factor in the pursuit of leisure for whites was that slavery made it difficult for them to value hard work, and easy for them to appreciate sport and games. The logic of this was simple, if enslaved blacks had to work; play was proof of freedom and elevated social status. Labour was a burden of blackness, leisure was the prerogative of whiteness. The institution of slavery, in fact, compelled the vast majority of African Americans to â€Å"steal† time for leisure and recreation, just as they stole a certain kind of knowledge when they learned to read and write. The civil war however painful it was, had a good side to it as well, this being that it helped to bring a stop to slavery. This meant freedom, citizenship, and constitutional protections from the 13th, 14th and 15th amendments, however this did not mean too much to America’s black population. The good that came from the end of slavery was overshadowed by institutionalised racial segregation and repression that treated African American’s as second-class citizens. Many African Americans turned to sport and leisure to help cope with the racial discrimination, however this was not as easy as one may think it to be. Sport was used as a point of interest that brought many blacks together, Baseball was one of the most unifying of sports for African Americans with many early Black baseball teams, one of the earliest being the Pythian Baseball Club of Philadelphia, they consisted of four teams with players coming from the higher ranks of Black society. The Pythian’s played other black teams from around Philadelphia, including one of the most famous, the Excelsiors (the oldest black team in the city). The Pythian’s played for the unofficial â€Å"Colored Championship of the United States† in 1871, they carried a race’s pride when they played all be it separating themselves from the lower and middle classes in the African American society. This showing that although it became more acceptable for black players to play white sports, they were separated out from the white’s and class was still a divisive factor amongst players. You read "In What Ways Did Sport Reflect Amercian Society in the 19th Century" in category "Papers" So, ‘land of the free’ of ‘opportunity’ it does not look like it, when we see the divide between the players of this sport. Black athletes were involved in almost every sport by the end of the nineteenth century, however, boxing was one they had a larger representation and became most prominent in. Black athletes were more acceptable in boxing as it was believed that it was more suitable to the black athlete’s abilities and there was also a negative stigma attached to the sport. While in baseball black players were cultivating themselves a separate coloured league, boxing was a predominantly white organised sport and black boxers suffered the wrath of much of the white population as well as some from the black population too. A successful and controversial figure in boxing was Jack Johnson, the first American black heavyweight boxing champion, from a white point of view he showed many of the personal qualities disliked of blacks, Johnson was defiant, ill-mannered and incorrigible. Also, he married three white women and he was successful capturing the symbolism of Anglo-Saxon white superiority, the heavyweight boxing crown. Johnson was not just disliked by the whites for his behaviour, many in the black community thought that his actions hindered the progress of the race. He was a hero to many, but also was considered an embarrassment as he refused to act subservient. The way Johnson lived his life could be argued that he was a true pioneer of the ‘American dream’, an operator in the ‘land of the free’ that has taken the opportunity given to him and made it work. His boxing career was a quest for freedom, he formed his own unique style of fighting and his success gained him many of the material things many blacks craved but they would never achieve. Examining boxing, one could argue that this sport showed a truer interpretation of American Society than any of the others, America was supposed to be a ‘land of opportunity’ where people could emigrate, to achieve things that they would not be able to do in their homeland. However, was this sport mirroring American society or one of very few things that actually fell in line with the belief of the ‘American dream’? This being the story of one man, who ac hieved his own dream, at the cost of being disliked by many, surely a ‘land of the free’ would encourage his success. In conclusion, it is hard to fully understand American society from how it affected sport, whether it be racism, gender or class distinctions. One thing that is obvious to any historian looking at this subject, it is that these problems, however much people believe them to no longer be a problem in society, they still are. Class is no longer much of a problem within sport anymore, unless it is stopping you from joining the prestigious tennis of golf club, though these days money will buy you whatever class status you want. However, whether it is gender arguments such as prize funds at competitions such as Wimbledon, or the racism provided by fans to players of all different sports around the world, these problems will never go away. So is it wrong to judge America for its sporting/sociological crimes of the past? When looking at American society now it is still divided between sports which are seen as black and white, white sports such as ice hockey played in the northern states, and NASCAR in the southern states, black players are few and far between while Basketball is predominantly filled with black players. The truth is sport will always divide, the most recent divide in sport has come with homosexuality, David Kopay, was one of the only American Footballers to come out as gay in 1975. After he retired he was considered for many top coaching roles though he believes he never landed one because of his sexuality. Kopay is now on the board of the Gay and Lesbian Athletics Association, an organisation whose purpose is to increase acceptance and visibility of lesbian, gay, bisexual and transgender athletes in the professional, amateur, and recreational athletics communities. You could use this argument to show that sport does not reflect society as whole but more secular groupings. Modern day racism, homophobia, sexism are all hot topics but society overall is not reflected as any of these things, yet sport still is. To say that trends in sport reflect overall society can be strongly refuted, such as in the army, police force and many working environments these problems have become institutionalised and are a representation of a few minds, not a whole society. However much sport in American society separated and segregated people, the fact is that it has eventually brought everyone together to provide a more sturdy society. America proved itself for a small period of time to be a ‘land of the free’ a ‘new nation’ in which if an athlete was good at a sport it didn’t matter if he was different, the opportunity was still there. It may have taken over a hundred years but the class divide has gone and the divide between race and gender is being depleted. Sport is a catalyst for cohesiveness, and it has helped in the development and the creation of American society as we see it today. Bibliography Books Jable, J. Thomas. Sport in Philadelphia’s African American Community, 1865-1900. Eisen, G. ; Wiggins, D. (1994) Ethnicity and Sport in North American History and Culture. Praeger Publishers. Gorn, E. ; Goldstein, W. (1993) A Brief History of American Sports. University of Illinois Press. Chicago. Wiggins, D. ; Miller, P. (2003) The Unlevel Playing Field: A Documentary of the African American Experience in Sport. University of Illinois Press. Chicago. Vincent, T. (1981) The Rise ; Fall of American Sport: Mudville’s Revenge. University of Nebraska Press. Lincoln. Wiggins, D. (1995) Sport in America: From Wicked Amusement to National Obsession. Websites http://www. glaf. org ——————————————– [ 1 ]. Pg6. Gorn [ 2 ]. Pg5. Gorn [ 3 ]. Pg5. Gorn [ 4 ]. Pg22. Gorn [ 5 ]. Pg21. Gorn [ 6 ]. Pg 7 Wiggins and Miller [ 7 ]. Pg157 Eisen and Wiggins [ 8 ]. Wiggins and Miller pg 34 [ 9 ]. Eisen, G Wiggins, K. Pg 134 [ 10 ]. Eisen, G Wiggins, K. Pg140 [ 11 ]. Eisen, G Wiggins, K. Pg141 [ 12 ]. http://glaf. org/team_bios. html How to cite In What Ways Did Sport Reflect Amercian Society in the 19th Century, Papers

Strategic Management of German Hypermarket-Samples for Students

Question: Discuss about the Strategic Management of German Hypermarket. Answer: Introduction: The report gives an overview of a company named Kaufland opening its stores in Australia. Kaufland is a giant hypermarket chain that entered the retail market of Australia. An analysis done based on the market size and trends followed by Kaufland in Australia. The report also puts forward the companys financial and corporate performance in the Australian market. There is also discussion on the available strategic options for the company in the Australian market. The report also mentions a final recommended strategy for the company along with its implementation. There is also a discussion on the monitoring and control of its future performance in Australia. Market Size and Trends in Australia: Market Size Kaufland, part of Schwartz Group from Germany entered Australias fiercely competitive grocery market and plans to launch its first store on the fringes of Adelaide. Schwartz also owns a discount chain named Lidl and has been targeting a foothold in the $ 90 billion plus supermarket sector of Australia (Armstrong et al., 2014). The new operation in Adelaide would be one of its flagship and inaugural store. With Kaufland, shopper in Australia can have a vast and a completely new experience. This is because the company plans to introduce stores in warehouse styles spread out over an area of 20,000 square meters, something unique compared to the traditional Woolworths and Cole stores that were less than fifth of its size. Thus, Kaufland plans to bring in a new retail experience to its customers by introducing close to about 60, 000 products that included various known brands. The Kaufland stores will also include white goods and groceries. With Kaufland, customers will thus have a destin ation shopping experience ("Kaufland Immer eine Idee frischer! 2017). Key Trends The grocery market in Australia has become more competitive than ever. The present scenario is that two of the largest retailers of the Asia Pacific are battling in terms of online discount, market leadership, the rapid growth of the wholesale channels and the entry of the new contenders in the market (Davey Richards, 2013). There are however five key trends that can shape the market and influence the strategy of the retailer. These are as follows: Woolworths Regaining Its Position: By 2017, Woolworths expected to continue with its progress on the AU$1 billion restructure that might not only outpace the growth of its rival Coles but also prove to be challenging for Kaufland. . Offering Fresh Battle Grounds: The major Australian retailers not only maintain long-term relationship with the suppliers of its fresh food but at the same time tries to strengthen their policies of sourcing (Ward et al., 2012). The retailers also focus on in store execution of all fresh items with stock availability, attractive displays and freshness of the product and staff skills. Kaufland should try to follow such trend in order to gain a foothold in the Australian market. Focus on the Market Entrants: In the recent year, although the density of supermarket is quite high in Australia, still gaps exist in the markets providing a chance for new entrants. This gap is fulfilled by Amazon and as well as Kaufland. Amazon plans to enter the market with either fresh products or physical stores. Moreover, Amazon also focuses on customer service with its prime loyalty program. Kaufland therefore can face a tough competition from Amazon. Intensification of the Online Capability: The market entry of Amazon has forced other retailers including Coles and Woolworths in focusing more attention on the improvement of their online capabilities (Nothhaft, 2016). Kaufland being a part of the retail industry must also focus on its online capabilities for keeping pace with the market. In addition, the retailer should also focus on customer flexibility and service. Convenience is Reality: Melbourne has focused on store innovation with the introduction of new style formats. Stores are increasingly tailoring the ranges for delivering better quality of food for now and the food for later options (Munro Andrade, 2015). There has also been innovation for delivering exciting and new options for keeping the offers different and fresh from the competitors. Thus, Kaufland must take up this trend to be at par with other competitors. Financial and Corporate Performance in Australia: Corporate Performance Kaufland, part of German giant Schwarz Group aims to capture the Australian retail industry with stores that are five to six times larger than the Woolworths and Coles. The Kaufland store is a combination of large supermarket along with generalized merchandize retail (Cohen et al., 2012). The store follows Aldis path for entering Australias supermarket business. Therefore, the giant supermarket store made an investment for setting up a store in Adelaide whose ideal size estimated to be within15000 to 20000 square meters along with car parking facilities of 200 to 300 vehicles. The stores also plan to stock around 60000 product lines. Financial Performance The grocery industry in Australia is quite concentrated. The increase in the level of concentration has taken place over many years with major supermarket chain, Woolsworths and Coles having successfully grown their market share and sales (Shi and Yu, 2013). The major change in the grocery market of Australia brought about by the entrance of the international retailer Aldi in the year 2001. Aldi offered a completely new supermarket experience to its customers by being tough discounter (Metzger, 2014). Australia also had another international retailer in the form of Costco in the year 2009. This retailer presently owns eight warehouses and brings to its customers a completely new supermarket experience in the form of hypermarket. In addition to Aldi and Costo, Kaufland also aims to make its presence felt in Australia. Therefore, the retailer must realize that the grocery industry is gradually evolving in the Australia and hence these international retailers must compete with the major Australian Supermarket to gain a foothold. Kaufland should also note that Coles and Woolworths, the major supermarket chain in Australia are comparatively smaller operations (Bailey, 2017). To capture the Australian market Kaufland should also understand the aggressive pricing promotions of Coles and Woolsworths which the two supermarket chain have undertaken for defending their shares and sales Figure: Financial Performance of Retailing in Australia Source: (Vlachos, 2014) However, Schwarz Unternehmenstreuhand KG mentioned in the above figure owns Kaufland and Wesfarmers own Coles. Strategic Options in Australia The retail giant Kaufland enters the Australian supermarket arena with a strategic $25 million acquisition. The German retailer has thus snapped the sprawling site of Le Cornu located on the Anzac highway in Adelaide for a price of $25 million for building the first Australian supermarket (Price, Bailey Pyman, 2014). The 3.6-hectare site chosen by Kaufland on the southwest corner fringe of Adelaide had initially been a furniture showroom and warehouse marked for disposal after the death of Lance Le Cornu, the patriarch of the Cornu family. Kaufland, a part of the giant Schwarz Group of German is the largest retailer of the world with over 1200 stores in Europe. The stores of Kaufland are five to six times bigger than the size of the Woolworths or Coles store and they put forward a combination of larger supermarket with retail merchandize, stocking up to 60,000 product lines (Voigt, Buliga Michl, 2017). The store built in Adelaide would cover an area between 15000 to 2000 square meters with car parking options for around 300 vehicles. Final Recommended Strategy The Australian retail industry has undergone a bigger change with the rise of e-commerce. The internet access along with the adoption of Smart phone has forced various small and large retailers to include online options for complementing their existing channels. However, the reality lies in the fact that consumers do not entirely devote themselves to one channel. Not only do they appreciate the experience of shopping at a store but at the same time they also find convenience when goods gets delivered at door step with just few clicks. Thus, recommendations put forward for the retailers in the creation of Omni channel Strategy. Implementation of Final Strategy Retailers like Kaufland can implement the Omni Channel Strategy by the following means: Ensuring a 360-degree Customer Experience: The expectation of the customers from its retailers is increasing on a day-to-day basis. The look of the website, the product layout, shipping options, product packaging and customer experience affects the customer experience (Piotrowicz Cuthbertson, 2014). There must be categorization of the products so that customers initiate search based on brand, lifestyle or department. Treating the Online Customers Similar to the Customers in Store: While implementing its Omni Channel Strategy retailers must make sure that they receive the same benefits online as they did while making a purchase in the bricks and mortar location (Bell, Gallino Moreno, 2014). Kaufland should also make sure that the return of the items bought online should be easy as done in the stores. Monitoring and Control of Future Performance There are five essential metrics for monitoring and control of the future performance of retail industry. These are as follows (Condea, Thiesse Fleisch, 2012): Accessing the Customer Traffic: Keeping track of the number of customers represents the straightforward metric for the retail business. Thus, the number of potential customers visiting a store determines the amount of revenue generated. Accessing the Retail Conversion Rate: There is a necessity for distinguishing between the retail customers and visitors. This is because there are some visitors who do not buy anything. Keeping a Track of the Average Sale: Getting more people to the store where everyone is making a purchase it becomes important in calculating the average value of the orders. Taking into Account the Size of an Average-Shopping Cart: In a brick and mortar outlet of a supermarket chain, each sold item helps in estimating the generated revenue. Therefore, determination of the size of the average shopping cart is important. Considering the Sales Profit over Cost: Considering the difference between the revenue and the cost before the consideration of other costs is important. This helps in determining the cost of acquiring or producing the product that is being sold. Conclusion The report ends with a discussion on the monitoring and control on the future performance of the hypermarket store in Australia. The report also discusses about the strategic options of Kaufland in Australia. There is also discussion on the final recommended strategy for Kaufland along with its implementation. One can also find a portion dedicated to the financial and corporate performance of the company. Further, the report also presents a discussion on the size and market trends that Kaufland must follow References: Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Bailey, M., 2017. Absorptive Capacity, International Business Knowledge Transfer, and Local Adaptation: Establishing Discount Department Stores in Australia.Australian Economic History Review,57(2), pp.194-216. Bell, D. R., Gallino, S., Moreno, A. (2014). How to win in an omnichannel world.MIT Sloan Management Review,56(1), 45. Cohen, J. R., Holder-Webb, L. L., Nath, L., Wood, D. (2012). Corporate reporting of nonfinancial leading indicators of economic performance and sustainability.Accounting Horizons,26(1), 65-90. Condea, C., Thiesse, F., Fleisch, E. (2012). RFID-enabled shelf replenishment with backroom monitoring in retail stores.Decision Support Systems,52(4), 839-849. Davey, S. S., Richards, C. (2013). Supermarkets and private standards: unintended consequences of the audit ritual.Agriculture and human values,30(2), 271-281. Kaufland Immer eine Idee frischer!. (2017).Kaufland. Retrieved 10 December 2017, from https://www.kaufland.de/ Metzger, K. (2014). International Management Analysis of ALDI. Munro, P., Andrade, N. (2015).Australia 2034. LID Editorial. Nothhaft, C. (2016). Supermarket Sophistication: Yonghui. InMade for China(pp. 175-184). Springer, Cham. Piotrowicz, W., Cuthbertson, R. (2014). Introduction to the special issue information technology in retail: Toward omnichannel retailing.International Journal of Electronic Commerce,18(4), 5-16. Price, R., Bailey, J., Pyman, A. (2014). Varieties of collaboration: the case of an Australian retail union.The International Journal of Human Resource Management,25(6), 748-761. Shi, M. and Yu, W., 2013. Supply chain management and financial performance: literature review and future directions.International Journal of Operations Production Management,33(10), pp.1283-1317. Vlachos, I. P. (2014). A hierarchical model of the impact of RFID practices on retail supply chain performance.Expert Systems with Applications,41(1), 5-15. Voigt, K. I., Buliga, O., Michl, K. (2017). Striving for Customer Benefit: The Case of Aldi. InBusiness Model Pioneers(pp. 11-24). Springer International Publishing. Ward, P. R., Coveney, J. D., Verity, F. E., Carter, P., Schilling, M. J. (2012). Cost and affordability of healthy food in rural South Australia.